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Our survey of over 400 global LPs explores how institutional investors are assessing private capital managers in a highly crowded market.

LPs form a composite view of GPs based on several factors

Leadership credibility and visibility is critical

LPs expect concrete evidence without overstating AI’s role in decision-making
We help GPs differentiate, enhance visibility and build trust through integrated communications strategies.

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The 2026 survey reflects insights from a comprehensive sample of the global institutional allocator community, with representation across North America, Europe, APAC and the Middle East. Respondents represent the full spectrum of LP types, including family offices, pension funds, sovereign wealth funds, insurers, high-net-worth individuals, foundations and endowments. Assets under management of respondent organizations range from $1 billion to more than $200 billion, with 64% managing over $50 billion.
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