Edelman Smithfield Expands West Coast Presence to Meet Increasing Market Demand

Rosie Gillam appointed Managing Director and Head of Bay Area

SAN FRANCISCO / NEW YORK, November 5, 2025 – Edelman Smithfield, a global financial communications boutique that specializes in the financial markets, investor relations and strategic situations, today announced the expansion of its West Coast presence with the appointment of Rosie Gillam as Managing Director and Head of the Bay Area.

The announcement underscores Edelman Smithfield’s commitment to a growing client base at the epicenter of global innovation across public and private markets. This expansion marks the latest step in a trajectory that has made Edelman Smithfield one of the fastest growing global financial communications practices of the last decade.

“We are making a significant investment in one of the most dynamic and important business centers globally,” said Katie Spring, U.S. President of Edelman Smithfield. “We bring extraordinary expertise, strong relationships, and world-class talent to bear for clients navigating the lifecycle of growth from capital raises to public listings to strategic exits.”

Based in San Francisco, Gillam will lead the expansion effort in partnership with a team in the Bay Area and across the West Coast, working closely with founders, investors, corporate boards and operators to craft high-impact communications that resonate with key stakeholders. The team will focus on companies and investors driving transformation across AI, Fintech, SaaS and Cloud Infrastructure, among other established and emerging sub-sectors.

“Our investment in the West Coast reflects a commitment to the clients and communities fueling global innovation and building what comes next,” said Spring.

About Edelman Smithfield
Edelman Smithfield is the financial communications advisor firm within Edelman, the largest communications firm in the world. With deep expertise across all aspects of the capital markets, Edelman Smithfield partners with C-suite leaders, boards of directors, and management teams to navigate complex matters that impact reputation and valuation. The firm advises clients in key moments, including M&A, IPOs and restructurings, and collectively represents clients managing more than $20 trillion in assets, translating into a unique understanding of the global investor landscape.
 

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