.
Edelman Smithfield presents the findings of its 2025 Global LP Survey on Private Capital
Our survey of 400 global LPs reveals how leadership visibility, brand perception, and strategic communications directly influence capital allocation decisions in private markets.
GP Leadership Visibility Matters
Public profile has a major influence on LP perception
Publicity Prompts Action
LPs regularly find new GPs through public channels
ESG Progress Remains a Priority
But LPs prefer integrated updates over standalone reporting
How Edelman Smitheld Supports Private Capital Firms
We help GPs differentiate, drive visibility and build trust through integrated communications strategies.
Discover what Drives LP Trust
Sign up below to receive the report
Survey Methodology
The 2025 Global LP Survey was conducted with 400 institutional investors equally distributed across North America, Europe, APAC, and the Middle East. Respondents represent the full spectrum of LP types, including family offices, pension funds, sovereign wealth funds, insurers, high-net-worth individuals, foundations, and endowments. The sample covers organizations with assets under management ranging from $1 billion to $200+ billion, with 67% managing over $50 billion. Most respondents invest across multiple private capital strategies, including private equity (74%), private debt (65%), infrastructure (34%), and natural resources (12%).
.