Edelman Smithfield’s Asset Management Brand Index is a biennial study which provides a brand ranking for the 50 largest global institutional managers and the 40 largest UK wholesale/retail asset managers, based on the views of major investment consultants, IFAs and senior investment media. Respondents are asked to rank these companies against a range of factors, from their awareness levels and uniqueness, through to their corporate culture, investment talent and process, and the quality of their executive management.

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