Financial Services Pr & Marketing

Trusted Partners for Critical Outcomes

Edelman Smithfield is a global financial communications advisory firm that helps companies navigate complex business, market, and reputation challenges across the full corporate lifecycle.

We partner with some of the world's most high profile and influential brands in asset management, banking, insurance, private equity, venture capital, real estate, crypto and fintech. With dedicated teams of financial experts that combine technical knowledge with deep media, policymaker, and industry-body relationships, we help companies protect, promote, and evolve their reputation and build trust.

A Tailored Approach to Financial Communications

We deliver deep market fluency and a boutique approach. We bring together financial communications, investor relations, media strategy, digital engagement, public affairs, and stakeholder communications to deliver solutions tailored to your situation.

Our multidisciplinary teams operate globally in all major U.S. and international markets including:

New York City • London • Washington D.C. • Chicago • Los Angeles • San Francisco • Dallas • Austin • Nashville • Atlanta • Houston • Abu Dhabi • Dubai • Frankfurt • Cologne • Hong Kong • Mumbai • Tokyo • Singapore • and more

Areas of Expertise

Asset Management

We are recognized as the leading advisor to asset management firms, with our clients managing more than $20 trillion in assets collectively.

Banking

Our dedicated team of experts partners with commercial and investment banks to strengthen reputations, communicate complex financial stories, and build trust with stakeholders

Crypto

We support clients across the crypto and blockchain ecosystem, including centralized and decentralized firms, early to late stage companies and multi-national corporations.

Fintech

Our team brings deep expertise in financial services, technology, and public policy to advise leading fintech firms on how to evolve, promote and protect their reputations.

Insurance

We partner with insurers, reinsurers, brokers, insurtechs and insurance services providers to strengthen stakeholder trust and communicate complex business stories with clarity.

Private Capital

We integrate the expertise of dedicated teams across industry verticals to provide comprehensive support to private capital firms and portfolio companies

Commercial Real Estate

Our specialized team works with commercial real estate owners operators, developers, commercial real estate advisors, real estate financers and REITS.

Venture Capital

We are a hands-on partner that helps build powerful brands for VC firms and underscore the investment philosophy, value-added services, and track record.

Trust in Financial Services Remains Stable Despite Global Volatility

Despite a world facing increased insularity, economic anxiety, geopolitical tension, and tech disruption, Trust in the Financial Services Sector is unwavering globally at 63%, up 10 points in the last five years and the only sector achieving double digit growth since 2021, according to the 2026 Edelman Trust Barometer: Insights for Financial Services, launched this month.

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Financial Services & Capabilities

Trusted Counsel When It Matters Most

Speak to One of Our Financial Services Communications Advisors

Lisa Leiter

Managing Director, U.S. Co-Head, Financial Services

Sean Neary

Managing Director, Co-Head, Financial Services, US

Lex Suvanto

Global CEO

Have a question or interested in learning more about Edelman Smithfield? Please reach out to us for more information.